To mark the 30th anniversary of the release of Bob Marley’s Exodus, which the highly discerning editors of Time Magazine called the best album of the 20th Century (what???), Island Records plans to re-release the album as a limited edition USB flash drive, priced at an exorbitant $44.99. Island justifies the price hike to account for additional songs and extra video footage, not to mention the fact that the drives can be wiped clean and used for other data transfer purposes.

The sticks are available in the traditional Rastafarian colors of red, green and gold. Why? This gimmick seems odd for the stoner demographic, but I suppose even wasted dead heads use computers. And considering how poorly flash drives as conveyors of music have sold thus far, this doubly seems like an odd marketing ploy, especially for a major.