Gary Numan shills for car batteries..but in a cool way

July 14th, 2010 · Comments Off on Gary Numan shills for car batteries..but in a cool way

Analog synth-God Gary Numan plays his lone hit single, “Cars”, on two dozen cars powered by one DieHard car battery. It’s a clever spectacle. Points to DieHard for having the balls and open-mindedness to enlist an underground luminary like Numan, who will very likely go unrecognized by the masses, save for music nerds and elder […]

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Tags: advert · sellout · video