As some of you may know Sigur rós have spent the decade since they were thrust into the spotlight saying ‘no’ to their music being used in advertising. Yes, they’ve done movies, TV and given music to charity “synchs” (as it is called when you “synchronise” music to picture), but despite rumours to the contrary they have never allowed their music to be used to sell anything. And they get asked A Lot. Sometimes they get asked, say ‘no’ and then a few months later an ad will suddenly appear that sounds strangely familiar.

Via: sigur rós – homage or fromage?.